Chief Marketing Officer (CMO) - New & Used Car Business

Are you a strategic marketing leader with a passion for the automotive industry? Mandiri Andalan Utama is seeking a dynamic Chief Marketing Officer (CMO) to drive growth in our new and used car business across Bali. This is a unique opportunity to shape the marketing strategy and lead a high-performing team in one of Bali's most vibrant automotive markets.

In this role, you'll work closely with our sales, finance, and operations teams to develop and execute marketing campaigns that attract and retain customers. You'll leverage data analytics to measure campaign performance and make data-driven decisions. The ideal candidate will have a proven track record in marketing leadership, with experience in both new and used car industries.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive marketing strategy to drive growth in the new and used car business.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
• Leverage digital marketing tools such as Google Ads, Facebook Ads, and SEO to reach and engage target audiences.
• Collaborate with sales, finance, and operations teams to align marketing efforts with business objectives.
• Monitor and analyze marketing campaign performance using tools like Google Analytics and CRM systems.
• Stay up-to-date with industry trends and best practices in automotive marketing.
• Build and maintain strong relationships with key stakeholders, including dealers, suppliers, and industry partners.
• Ensure compliance with all relevant marketing regulations and industry standards.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent leadership role in the automotive industry, preferably in new and used car businesses.
• Strong strategic thinking and analytical skills, with a proven track record of driving marketing success.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads, and SEO.
• Experience with data analytics tools like Google Analytics and CRM systems.
• Knowledge of industry regulations and best practices in automotive marketing.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in digital marketing (e.g., Google Ads Certified, HubSpot Inbound Certified) are a plus.

🛠️ Keahlian

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